The Rio Olympics were big for Texas A&M. We had 28 current and former athletes competing for 15 countries, the second most of any SEC school. In a very short amount of time (a day) we created a social media package for the games including daily schedules highlighting Aggies in their events, medal graphics, and supporting graphics for a Texas A&M Today story.
Every day we would post a schedule gif to let fans know when they could tune in and watch Aggies compete. We added slight motion in the header to catch the eye as these posts flew by as the user would scroll.
When an Aggie would win a medal, we would post a generic gif seen as videos below: